Over the last ten years, the Pitara Network has a fairly pervasive presence in the life of children, their parents and schools (peers and teachers).
To most marketing
organizations targeting pre-teen children and their families, we offer an opportunity to build sustained communication, in an appropriate environment.
The User Profile:
A child under six who visits a site with her/his parents - primarily the mother.
A child between seven and 13 who surfs on her/his own.
Parents (primarily the mother).
Teachers, browsing the Net in search of classroom learning resources.
While Pitara offers an opportunity for marketing organizations to build bridges with our community of users, we feel passionately about the kind of products and messages that may be placed before our visitors, most of whom are children. We feel personally responsible for the advertising messages on our site and thus retain the right to refuse certain products or ads, if we believe them to be exploitative, dishonest, or not in tune with our editorial leanings.
It is also possible to discern interesting patterns of visits to our sites, with
several permutations of age groups. There are broadly four levels at which
visitors interact with our web network:
Drop us a line and we will get in touch