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A dotcom delight for kids
Publication: The Hindu
Date: September 7, 2000
Realising the significance oh children in their scheme of things, the dotcom have started making a beeline for them with each one coming out with their own "pitara"- a basketful of surprises. The latest to join the bandwagon today was "pitara junior" - an entertainment channel on the web exclusively for young children who are not yet ready to read or learn nursery rhymes.
Billed as complete audio-visual and icon - driven website, it is packed with stories, poems, puzzles, songs quizzes and games, both in Hindi and English. In fact it is treasure house of delight that any kid can dream of. Officials of the Pitara Kids Network Pvt. Limited claimed that it is fashioned by a technology and design breakthrough that makes surfing as easy as an experience as playing a CD.
Developed as a kid- friendly channel, a child merely has to click and log on to the website www.pitara.com. Thus the journey begins which is led by the animated Jumpy Junior - a four-year-old turtle. Along with his mushrooms friends, the peppy and cuddly Jumpy Junior promises to take the child on a wondrous journey through this magical land of Pitara. Why not Jumpy Junior has the wisdom that can only come from a line of ancestors who have lived a lifetime of almost 300 years. Further it has the electrifying energy-hallmark of the millennium generation.
"This is a unique venture of communicate with a young audience between four to seven years of age who absorb the world more through the spoken word and moving images", says Mr. Ajay Jaiman, the chief executive officer of the Pitara Kids Network Pvt. Limited
According to him, the Pitara.com has been on the web for over two years now. With this junior channel, Pitara is making a foray into creating the next generation digital intellectual property, which is multi-, dimensional, interactive, dynamic and multi player, he says.
In future, the Jumpy Junior will take his friends along on more fascinating journeys through the web and other medium, like audiotapes, CDs and even television, Mr. Jaiman promises.
During 30 months of existence, Pitara.com has already received wide acclaims, with Mr. Jaiman claiming of commanding over a lakh viewers every month that generates over 3.5 million hits.
The site has nearly 25 channels under three heads - kids, parenting and community.
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