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Pitara Junior, treasure trove of delights for children
Publication: Mid Day
Date: September 8, 2000
Pitara Junior, India's first entertainment channel on the web for young children who are not yet ready to read ---- a complete audio-visual and icon-driven website, fashioned by a technology and design breakthrough, that makes a surfing as easy as an experience as playing a CD.
All that the child has to do is click, and the journey begins. It is truly audacious multimedia experience on the web in the face of immense bandwidth constraints. Meet Jumpy Junior, a four-year-old turtle and the friendly face of this technology. Along with his mushroom friends, the peppy and cuddly Jumpy will take the child on a wondrous journey through the magical land that is Pitara. Stories, poems, puzzles, songs, quizzes, games. Pitara Junior is a treasure trove of delights that any young mind may dream of.
With the Junior channel, Pitara is making a foray into creating the next generation digital intellectual property, which is multi - dimensional, interactive, dynamic, multi-player and "immersive"
Commenting on Pitara Junior's benefits to the child, Ajay Jaiman, founder and CEO of Pitara Kids Network Pvt. Ltd. Said, "this is a unique venture to communicate to very young audience between four to seven years of age who absorb the world more through the spoken word and moving images", and added, " Pitara Junior ensures the child access to television programming - on demand. Pitara Junior is the brain child of Pitara Kids Network Pvt. Limited, company behind www.pitara.com which has developed what is today the country's biggest portal for pre-teen children with 100,000 visitors and 3.5 million hits a month and half a million page views-doubling every two months.
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