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Shopping portal for kids
Publication: The Hindu
Date: April 20, 2001
"Welcome to Indias most discerning shopping experience for children" is the catchline with wich the Pitara Kids Network Pvt. Ltd has entered the field of e-retailing with the launch of its portal - www.pitarashop.com.
The portal claim to be an exclusive shopping mall for children offering a wide range of productsand that, too, under one 'roof creating a retail space for kids' products which was non-existent till now.
E-Commerce space in India is fast evolving, which has considerable scope for retail business. Though a few retail sites were available in India there is no exclusive site for children, fast becoming a growing segment of Internet user. And this is the target audience of the new site.
"keeping these factors in mind besides non-availability and inaccessibility of quality products, and non existent retail space for children's product prompted us to go ahead with our ambitious project," says the Founder and CEO of the company, Mr. Ajay Jaiman.
The USP of www.pitarashop.com will be availability of best products in the market with a choice from a wide range, quality reviews and recommendations of products helping customer to select the best.
While the "shop's" "Book Shelf" offers vast reading range, the "Toy Chest" displays a collection of toys and games and the "Software Lab" caters to the needs of growing children.
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