https://www.pitara.com/tags/media-development/Recent content in Media Development on Pitara Kids NetworkHugoen-usSat, 13 Jun 2026 21:46:31 +0530https://www.pitara.com/science-for-kids/5ws-and-h/how-did-advertising-start-in-india/Fri, 24 Nov 2000 21:41:42 +0000https://www.pitara.com/science-for-kids/5ws-and-h/how-did-advertising-start-in-india/<p>The first newspaper in India was brought out by an Englishman James Augustus Hickey in 1780 who was stationed at Calcutta. The paper was brought out on Saturdays and was first called the <em>Calcutta General Advertiser</em> or <em>Hickey&rsquo;s Bengal Gazette</em>.</p> <p>Publishing a newspaper is an expensive business as Hickey realised to his cost. He was losing money faster than the newspapers came out of the printing press. To make ends meet, Hickey decided to take on advertisements or ads.</p>